Stop!!! Sit back, relax, take a glass of juice and read this…
About a month ago, I and my former boss went to see a client in Ikeja area of Lagos. The address on his business card led us to a very small shop where they sell fish feed. We were told to sit down, that the Oga is coming. After waiting a while, we were led down through a very long path in between ware houses of different sizes, trucks and workers. Finally after walking for what seemed like a long time, we met the Oga, a dark short man, it looked to me like he was in his late 50s, he introduced himself as Engr. S… he was glad to receive us and we were definitely happy to see him too. He walked on, suddenly leading us into what looked like an industrial estate, sitting over not less than 6 plots of land, there were huge structures which housed huge machines up to three storeys high, it was such an exciting experience as he took us through the factories explaining the production process… how the raw materials pass through the machines till fresh new fish feed were emptied into the packaging bags. It was however impossible not to notice the giant spiders and small birds in the factory moving about their business happily which obviously brought to our notice that the factory was practically …inoperative.
It wasn’t long after I began to think to myself, “Where in the world are all the workers?” that he began to explain the obvious. He had led us into his office by this time. We listened with rapt attention at his pitiful story.
Engr S. used to buy fish feed from the manufacturers in whole sale and used to supply to the many retailers in that area… this explained the small shops we saw first when we arrived. But as his customer base expanded, supplying almost all the fish feed retailers in Lagos, and with the entrepreneurship blood running through his veins, Engr. S decided to start his own manufacturing company. With enough collateral, he went ahead to secure a 150 million naira loan from the bank. Engr. S. seemingly had everything- his idea and enough money to carry it out… cool!!! He acquired plots of land, he built several one-storey factory buildings, and he got vans for supplying customers. Everything was going great. He had 75 million naira left; 45 million would be for installing the machines and hiring workers while the remaining 30 million would be for purchasing raw materials. Based on his estimations, he would be making at least 20 million naira net profit per month and in three years would have paid off the bank. HOWEVER, LITTLE DID HE KNOW THAT THIS WAS WHERE HIS DILEMA BEGAN TO MANIFEST.
On their arrival, Engr. S discovered that the machines were too tall for one-storey buildings, so he had to raise his factory buildings to 3 storeys each. Also, he obviously couldn’t speak Chinese and so had to hire an interpreter to whom he paid 15,000 naira each day for two years. Also, many times, due to mistakes in the Plant plans he bought equipment’s that were either too large or too small. He had to also pay for the proper accommodation and feeding of the Chinese people till they finished the installation. That’s how he kept incurring all these extra expenses, till eventually after about two years the installation was complete. It was a tough time but he went through it victoriously.
The factory was there, perfect and ready for operation, the workers had all been hired, he had gotten NAFDAC approval for his product, retailers were expectant as they would now be buying from him at a cheaper rate since he now did the manufacturing himself. It was time to purchase the raw materials…. Alas on checking, the money was finished. He had spent all the money on installation, for one simple reason, THERE WAS NO PROPER BUSINESS PLAN. Engnr. S started trying to secure more loan from the bank but all to no avail. By the end of the third year, they put him on their list of debtors, decreasing even his chances of securing finance from other financial institutions. He had to shut down the factory and release all the workers. As business consultants, he called on us to help him overcome his challenge of raising finance.
A proper business plan would have put all the extra costs (even to the last kobo) into consideration. A proper business plan would have shown him that 150 million naira was not going to be enough for the project. A proper business plan would have saved him the stress and headaches he suffered while installing the machine. A proper business plan would have saved the workers and their families the emotional and economic trauma of securing a job and losing it in just about a month. A proper business plan would have saved him the pressure from the bank to collect back their money. It would have saved him the shame of being published publicly as a debtor. All it would have cost him is a PROPER BUSINESS PLAN.
As I sit in my office writing this story, I cannot but recall the parable of the 10 virgins recorded in Matthew 25 as told by my Lord, Jesus Christ. The story refers to them as foolish as they failed to carry extra oil in their lamps, “…10and while they went to buy, the bridegroom came; and they that were ready went in with him to the marriage: and the door was shut. 11Afterward came also the other virgins, saying, Lord, lord, open to us, But he answered and said, Verily I say unto you, I know you not…”
Are you about to start a business, do not be hasty, prepare a business plan. “The plans of the diligent lead surely to abundance, but everyone who is hasty comes only to poverty.”- Proverbs 21:5 ESV. Have you started a business already, it’s not too late, prepare a business plan. Do you have a business plan, if you do not review it regularly, your business still has a high risk of failing. I’ll be teaching on, ‘How to review your business plan’ soon.
YES, YOUR BUSINESS WILL LIKELY FAIL IN 2016 IF YOU DO NOT DRAFT/REVIEW YOUR BUSINESS PLAN.
I’ll be dedicating my next article to teaching you how to draft a business plan step-by-step, so do check back soon. It’s my desire to see your business ride upon all challenges and prosper.
I have posted some articles on this subject written by my mentor in business, Dr. Strive Masiyiwa. Do check them out in the category tagged, ‘Dr Strive’.
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Cheers!
-JOY IJERE